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Books by Dr. Brad McRae

 
The Seven Strategies of Master Negotiators
By Brad McRae
ISBN: 0-07-089887-1  | McGraw-Hill Ryerson  | 2002 | Paperback | 260 pages

"Artfully sets out all the fundamentals in an enjoyable and educational read." 
-- Gerald Schwartz, President and CEO, Onex Corporation

Whether negotiating a multi-million dollar contract, terms with a new supplier, a raise with the boss, or your child’s allowance, everyone finds themselves striking partnerships and “making deals” on a daily basis.

In The Seven Strategies of Master Negotiators author Brad McRae interviews 21 of Canada’s top negotiators to gain insight into their negotiating secrets. Combined with his own experience teaching thousands of people to negotiate, he presents the seven key strategies that can make you a Master Negotiator.

McRae’s interviews with high-profile Canadians from various backgrounds and disciplines demonstrate these skills in action. Discover how:

  • Isadore Sharp made the Four Seasons synonymous with luxury business travel throughout the world
  • Major-General Lewis MacKenzie re-opened the Sarajevo Airport to bring supplies to war-torn Bosnia
  • Janet Conners succeeded in her fight to bring compensation to those secondarily infected with HIV through tainted blood
  • Buzz Hargrove reached agreements with the Big Three auto manufacturers without resorting to strikes
  • Frank King brought the Winter Olympics to Calgary in 1988 with a $46 million dollar surplus, and 
  • Frank McKenna, former premier of New Brunswick, created over 8,000 jobs on the way to creating his province as a “have” province.
This entertaining and insightful book gives you everything you need to join the ranks of the Master Negotiators.
It is of course flattering to appear in such illustrious company, but I do believe that the idea of providing real life examples of what has been accomplished in Canada is a singular contribution and source of encouragement to others.  The many helpful ideas you offer bring the subject to a useable and practical level - from what others have done, to how the reader can approach his/her situation. 

Dr. Nicolas Steinmetz, Acting Chief Executive Officer, McGill University Health Centre
 
 

Online bookstores:

Chapters.ca
Indigo.ca
Amazon.com
Fatbrain.com

Negotiating and Influencing Skills By Brad McRaeNegotiating and Influencing Skills : The Art of Creating and Claiming Value
By Brad McRae
ISBN 0761911855 | Sage Publications | 1997 
Paperback | 176 Pages 

"Practical and sound ... offers valuable lessons and keen insights ..."

- Stuart Rankin
Program on Negotiation at Harvard Law School
Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, the book presents a two-step process toward mastery of negotiating and influencing skills that includes the development of skills by means of interactive exrcises and application of these negotiating skills in personal and professional life. Evaluation tools and many exercises are used to help the reader develop and broaden his or her negotiation style and become more flexible and fluid in approach. Negotiating and Influencing Skills examines the eight critical skills we all need to negotiate successfully with difficult people or difficult situations. Suggestions are presented regarding books to read, courses to take, and the continuing use of the feedback forms provided in this book. Anyone who negotiates regularly and works to improve his or her negotiating and influencing skills, whether in the work setting or in personal life, will appreciate the approaches offered in this book, particularly professors and students of management, marketing, organizational communication, political science, public policy, psychology, industrial organization psychology, social work, negotiation, family studies, and law. 
 
 

THE CANADIAN BEST SELLER:
Practical Time ManagementPractical Time Management; How to get more things done in less time. 
By Bradley C. McRae, Ed.D.
ISBN 0-88908-281-2 | Self-Counsel Press | 1994 | 2nd edition
Paperback | 127 Pages

Here is sound advice for anyone who needs to develop practical time management skills. It is designed to help any busy person, from any walk of life, use his or her time more effectively. Not only does it explain how to get more things done, it shows you how your self-esteem will improve in doing so. More important, emphasis is placed on maintenance so that you remain in control. Whether you want to find extra time to spend with your family or to read the latest bestseller, this book will give you the guidance you need -- without taking up a lot of your time!

Some of the skills you will learn are:

  • Monitoring where your time goes
  • Setting realistic and attainable goals
  • Fitting fitness into your busy schedule
  • Overcoming inertia
  • Rewarding yourself
  • Planning time with others
  • Planning time for hobbies and vacations
  • Maintaining the new you

OTHER BOOKS BY DR. MCRAE:
How to Write a Thesis and Keep Your Sanity
Published by Dalhousie University Counselling Services
Contact: carolyn.mcinnis@dal.ca or phone (902) 494-2081.
 


 
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