Become a Master Presenters
Over six billion dollars is spent on training and presentations in North America every year. Many of these presentations are poorly designed, poorly delivered, and poorly received. However, with an exquisitely designed and masterfully delivered presentation, the audience is moved to see the world differently than they ever saw it before and inspired to achieve more than they ever thought possible.
The emphasis in The Seven Strategies of Master Presenters is on the development and practical application of presentation strategies and skills. These same skills and techniques can help the reader become a more effective presenter whether it is a one-on-one presentation, a sales call, a presentation to a small group, or an audience of a thousand or more.
This book is designed to be highly interactive. It contains many exercises; each one carefully constructed, to help the reader develop and enhance their content, delivery and presentation style. The reader will learn how to make their presentations more memorable, actionable, and transferable to the workplace so that the presentation has both an immediate and a lasting impact. The reader will also learn how to obtain salient feedback so they absolutely know what is working and what needs to be improved.
The Seven Strategies are:
Strategy 1: Know Thy Audience
Strategy 2: Prepare Outstanding Content
Strategy 3: Use Superior Organization
Strategy 4: Develop Dynamic Delivery
Strategy 5: Make It Memorable, Actionable and Transferable
Strategy 6: Manage Yourself, Difficult Readers and Difficult Situations
Strategy 7: Total Quality Improvement
Interviews with Master Presenters from across North America are used to illustrate each of the strategies and bring them to life.
Whether it is a one-on-one presentation, a sales call, a presentation to a small group, or an audience of a thousand, this will help you become a Master.
Dr. Brad McRae and David Brooks have written a definitive guide for 21st Century speakers. This book will serve as an invaluable reference for those who wish to understand the techniques, methods, and strategies that enable today’s orators to be effective when speaking to today’s increasingly impatient listeners.
To have Brad help you move your speaking career to the next level
As an Irishman, I come from a land steeped in a history of eloquence. As a Toastmaster, I respect those who speak with precision and purpose. Consequently, I revere those whose finely framed words delight the ears, challenge the intellect, and stir the soul. With The Seven Strategies of Master Presenters you will learn what Mark Twain meant when he wrote: “Lord, what an organ is human speech when it is played by a Master.”
Ted Corcoran, President,
Toastmasters International 2003-2004
The Seven Strategies of Master Presenters was rated 9.5 out of 10 by the Chamber of Commerce Book Club.
Every Master Presenter continually hones their speaking skills. The Seven Strategies of Master Presenters is a brilliant reference tool for every speaker to use to consistently create more defining moments for their listeners.
Mark Victor Hansen, Co-creator, #1 New York Times best-selling series Chicken Soup for the Soul® and Co-author, The One Minute Millionaire
The Seven Strategies of Masters Presenters is not just another book on presentation skills or speaking gimmicks. It's an integrated and in-depth approach to presenting like the Masters.
This book is a must read if you want to move your career to the next level!
Terry Paulsen, C.S.P., C.P.A.E., President of the International Federation of Professional Speakers, Past President of the National Speakers Association
The Master Presenters’ keynote /seminar will help you to become more like the 28 Master Presenters who were interviewed in Brad McRae’s and David Brooke’s book The Seven Strategies of Master Presenters. To book Brad for your next conference
“Brad McRae provided me with some of the most valuable suggestions that I have ever received in my career as a professional speaker for over fifteen years. He not only knows what it takes to be a master speaker, he is a master at coaching - giving clear actionable feedback in a way that both supports and challenges you to be the best you can be on the platform. If you want to take your platforms skills to a new level, I highly recommend Brad as a coach and a mentor.”
Keynote Speaker, Workshop Leader, Consultant and Best Selling Author